Crisis Summary Assignment
Objective: Summarize the crisis in "executive summary" format. Begin with what happened (who, how, when, what, where, why, how). Then explain why the events were a crisis. Conclude with two bullet points:
• The first bullet highlights one reason why the company and/or its executives acted appropriately in handling the crisis
• The second bullet highlights one reason why the company and/or its executives acted inappropriately in handling the crisis.
Length: Maximum 300 words (not including references).
Format: See attached example. Note that I highlighted the example to help you understand the content requirements - please do NOT highlight your paragraph.
Crisis Summary Paragraph Grading Rubric
• Content
o Paragraph clearly explains to a reader unfamiliar with the crisis exactly what happened
o Paragraph clearly explains why the incident is a crisis
o Bullets include appropriate/inappropriate claim, company action and why that action was appropriate/inappropriate
o Paragraph explains any technical terms used
o Paragraph includes "References" in APA format
• Structure
o Paragraph follows "Executive Summary Format" structure
- Begins with what happened (who, how, when, what, where, why, how).
- Then explains why the events were a crisis.
- Concludes with two bullet points:
• The first bullet highlights one reason why the company and/or its executives acted appropriately in handling the crisis
• The second bullet highlights one reason why the company and/or its executives acted inappropriately in handling the crisis.
• Language
o Writing uses correct grammar and punctuation
o Writing is clear, precise and concise.
o Free of discriminatory or biased language
o Free of weasel words such as "generally," " some," "various," "very," "basically"
o Free of informal, unprofessional or overly conversational language
o Free of jargon and clichés
o Free of long-windedness, redundancies, and weak openings ("My point is that it is very important that people understand the importance of...")
o Confident, positive, and professional tone (No use of "I believe" phrases.),
o Limits use of passive voice
o Free of "There are" or "It is" constructions.