Strengthening Competitive Position
Summarize how KFC strengthens its generic strategy through complementary strategic moves.
Be sure to answer the following questions:
- Outline what KFC has done to fit its strategy to the industry and company situation.
- Has KFC responded offensively or defensively, or both, to improve its strategic position? How?
- Has KFC pursued complementary strategic options? Explain your answer.
- What are your recommendations for KFC to pursue future complementary strategic options to strengthen its competitive position?
The Global Marketplace
Summarize KFC operations in foreign markets and competitive advantage possibilities.
Be sure to answer the following questions:
- Describe which method(s) has been used to enter foreign markets.
- How has KFC gained competitive advantage through competing internationally?
- What are additional actions that KFC could take to gain a competitive advantage in foreign markets?