Discussion:
1. Summarize, briefly, why this case is included in this course on International Marketing. What are the key points?
2. Summarize the market potential in Saudi Arabia for Medical Equipment Inc.
3. Summarize the difference between the implied common business practices in Saudi Arabia and the Code of Ethics of Medical Equipment Inc.
4. Summarize the basic difference between the business environment in Saudi Arabia and that in the U.S. where Grover was trained.
5. Summarize Grover's marketing approach.