Book'em You are the CIO of Book'em, a company that creates and sells custom book bags. Book'em currently holds 28 percent of market share with over 3,000 employees operating in six countries. You have just finished reading The Long Tail by Chris Andersen and The Innovator's Dilemma by Clayton Christensen, and you are interested in determining how you can grow your business while reducing costs.
Summarize each book and explain how Book'em could implement the strategies explained in each book to create competitive advantages and increase sales.