Problem:
Create an email to the Management of Blue Healer Spa and Resport introducing and summarising the marketing budget performance report information: The purpose of this report is to analyze the marketing budget of Blue Healer Resort and Spa for the past year, identify deviations, and provide recommendations for the next year's budget. This analysis will help us understand the effectiveness of our marketing strategies and make necessary adjustments to improve our performance and competitiveness. In the past year, our total marketing budget was $14,100. This was allocated as follows: Research - $2,500 SEO - $1,600 Radio and Television Advertising - $4,000 Web Advertising and maintenance - $6,000 TOTAL - $14,100 Deviations: Upon analysis, we may find deviations in the budget allocation. These could be due to several reasons such as unexpected costs, changes in market trends, or underestimation of certain budget areas. For instance, we might have overspent on web advertising due to increased maintenance costs or underutilized the research budget due to lack of adequate projects. Deviations reasons: The reasons for these deviations could be multifaceted. For example, the rise in web maintenance costs could be due to increased website traffic or the need for more frequent updates to keep up with industry standards. On the other hand, underutilization of the research budget could be due to a lack of focus on market research and customer insights. Recommendations: Increase SEO budget: In the digital marketing age, investing more in SEO can improve our online visibility and competitiveness. Reallocate some funds from Radio and TV ads to Online Advertising: With the rise in online content consumption, it's smart to boost our digital presence. Maintain Research budget: Market research is still vital for understanding our audience and competitors. Let's maximize this budget. Monitor Web Maintenance costs: It's important to track and control expenses for website upkeep.