1. Summarise what are the main goals of the advertising campaign (a form of CSR exercise) trying to achieve. You answer can analyse from the management of public’s perceptions, targeting sector, ABA’s (Australian Bank Association) agenda, etc..
2. How do you measure customer satisfaction (net promoter score) for best buy and how can you set standards and measurement to see if you score is increasing or decreasing? And what can you do to increase customer satisfaction if the score is decreasing.