Discussion questions:
From the case study, judge the extent to which the marketing plan at Just Us! is outdated. Propose two ways that Just Us! could improve the customer experience and thus sustain future growth. Provide a rationale for your response.
• From the scenario, suggest two marketing strategy options that Golds Reling, Inc. could implement. Next, select the option that you believe will be most effective for the new product launch. Justify your response.