Discussions:
• Each year, the interbrand consultancy compiles a ranking of global brands. From the first e-Activity, compare the top 13 best global brands to the top 13 best global brands for 2010, which are shown in Table 10-2 of your textbook. Select one brand that interests you, and speculate on the main reasons why the rank of this brand you selected changed or did not change.
• Suggest three of the most effective types of pricing strategies and objectives available to global marketers. Provide an example of the manner in which each pricing strategy is best used.