E-Marketing Plan
The e-marketing planning process suggests that information technologies will assist marketers in building revenues and market share or lowering costs. The ultimate goal is to achieve competitive advantage in spite of the fact that the landscape of the Internet is constantly changing. The e-marketing plan can be viewed as a portion of the business plan for a new entrepreneurial venture. The creation of an e-marketing plan can be viewed on page 62 of your textbook. Additionally, you will compile a PowerPoint presentation of your e-marketing plan
For the Unit II Web Assignment, you are asked to introduce a new start-up organization, the product/service, and the general operation of the business. This should be an original idea including a thorough discussion of the basic business model with a focus on Internet marketing as applied to the customer value proposition within your company. Include a brief industry analysis including a look at the closest competitors.
Your paper should be a minimum of TWO pages in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines.