Suggest possible way that particular macrosegments be broken, Other Management

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Suggest possible way that particular macrosegments be broken

Problem: By directing attention to particular types of businesses (for example, convenience stores or auto dealers), Federate emphasizes macrosegmentation. To further sharpen strategy, suggest possible ways that particular macrosegments could be broken down further into meaningful microsegments.

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Other Management: Suggest possible way that particular macrosegments be broken

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