Assignment: Start Up a Small Business
Select a business idea which you would like to implement and complete this assignment. Note: You may use the same idea that you have used in discussion topics.
Write a seven to eight page paper in which you:
1. Propose the value proposition of the product or service the business will offer and explain the rationale.
2. Outline the competitive market and the industry in which the business will operate.
3. Determine at least two strategies of each for protecting the following:
1. the branding
2. the logo
3. the product technology
4. Suggest methods to test the product idea for feasibility.
5. Suggest at least three strategies to incentivize the founding management team.
6. Estimate the amount of cash needed to start the business. Provide a rationale to support your estimation.
7. Use at least three quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
The specific course learning outcomes associated with this assignment are:
• Analyze the business creation and start-up process.
• Evaluate the financial requirements and management of a small business.
• Use technology and information resources to research issues in entrepreneurship feasibility and analysis.
• Write clearly and concisely about entrepreneurship feasibility and analysis using proper writing mechanics.