Success or failure of strategy-implementation efforts
Problem:
Although there are many marketing variables that impact the success or failure of strategy-implementation efforts, two variables are central to the process. What are these variables? Discuss why they are so important.
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Question: Explain the difference between qualitative and quantitative research, especially marketing research.
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Although there are many marketing variables that impact the success or failure of strategy-implementation efforts, two variables are central to the process.
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