Success in entering a foreign market


Assignment:

Successful international managers agree that success in entering a foreign market comes from planning and commitment. What does this mean? What kind of commitment do you think they are referring to? It is also often said that exporting is not an “elixir” for a company that is failing in its home market and is looking for new sales elsewhere. Evaluate this statement. Do you think it is true?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Business Law and Ethics: Success in entering a foreign market
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