Subway, with more than 25,000 outlets in the U.S., is planning for a new restaurant in Buffalo, New York. Three locations are being considered. The following table gives the factors for each site.
|
Factor
|
Weight
|
Maitland
|
Baptist Church
|
North Side Mall
|
|
Space
|
.30
|
60
|
70
|
80
|
|
Costs
|
.25
|
40
|
80
|
30
|
|
Traffic density
|
.20
|
50
|
80
|
60
|
|
Neighborhood income
|
.15
|
50
|
70
|
40
|
|
Zoning laws
|
.10
|
80
|
20
|
90
|
a) At which site should Subway open the new restaurant?
b) If the weights for Space and Traffic density are reversed, how would this affect the decision?