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Submit an outline of your marketing plan

Discussion:

Deliverable: Marketing Plan Outline

Submit an outline of your marketing plan to instructor for review and feedback. Be sure to include the following in your plan:

• Executive summary
• Company overview
• Situational analysis
• Objectives or goals, usually according to strategic plan and focus
• STP (market/product/customer) analysis
• Marketing mix
• Financial projections
• Implementation plan
• Evaluation and control metrics

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Marketing Management: Submit an outline of your marketing plan

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