Problem: The Board of Directors has asked you to prepare and submit a proposal to launch a new product.
Based on your stated strategy and your current position in the marketplace, your proposal should include the following discussion:
Question 1. In which segment should your new product be positioned? Low end segment
Question 2. Considering the growth rate in this segment and the performance of current products, what is the potential for this new product over the first five years?
Question 3. Based on your projections, determine the appropriate level of plant capacity that will need to be built. Also, determine if this investment will be sufficient to carry you through the first five years or if additional expansion will be needed to accommodate expected growth.