Solved: Studying how direct-response ad works, Marketing Management

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Studying how direct-response ad works

I am studying how direct-response ad works.

Problem 1. Please assist with the following scenario-if a consumer is watching an infomercial late at night for a new exercise machine that promises to melt inches in seconds. Why would this type of this direct-response ad work and how would advertisers measure actual sales generated? Please take in consideration the time the commercial is aired.

Problem 2. Also, please explain the differece between a direct headline and an indirect headline and when each of them would be used.

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Studying how direct-response ad works

Reference No:- TGS01610796

Have a Question? (oR Write a Review)

Recent Questions Asked Marketing Management

Q : Response on technology products will come to an end

Q : Technology is continuously changing on a daily basis

Q : Brand extension can endanger brands

Q : Consumers particular needs and wants

Q : Studying how direct-response ad works

Q : Products life cycle a predetermined time frame

Q : Target marketing benefit a company

Q : Mass marketing is a valuable tool to businesses

Q : Consumer purchasing of your product or service

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Studying how direct-response ad works

Reference No:- TGS01610796

Recent Questions Asked Marketing Management

Q : Response on technology products will come to an end

Q : Technology is continuously changing on a daily basis

Q : Brand extension can endanger brands

Q : Consumers particular needs and wants

Q : Studying how direct-response ad works

Q : Products life cycle a predetermined time frame

Q : Target marketing benefit a company

Q : Mass marketing is a valuable tool to businesses

Q : Consumer purchasing of your product or service

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