Assignment:
Q1. Why is the concept of acculturation important to marketers who want to target such groups as Hispanic, Asian, or African American consumers?
Q2. Describe a purchase that a consumer might make that would reflect his or her status within a particular group. If that person’s status increased, how might the purchase selection change?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.