Study Forrester Social Technographics Ladder:
Develop a 10-question questionnaire to determine both which rung (segment) and the demographics of those who answered the survey. Be sure to always ask the demographic questions last when doing a survey.
Before writing your survey, be sure to determine your objectives so that you make sure you get the information that you need.
Enter your questionnaire into SurveyMonkey. SurveyMonkey is free for up to 10 questions. Sign up for an account under "Sign Up Free" if you do not already have an account.
Administer the questionnaire to a sample of your friends, family, and colleagues. You are to ask a minimum of 30 people to complete your questionnaire.
Do some research to determine the demographics of the various social media sites (ie. Facebook, Twitter, Pinterest etc.).
Choose one of the companies that you are analyzing for this class. Think about their demographics (who they are trying to market to), which social media platform would you recommend for them to use to reach their target market.
Write a two-page summary of your findings. (not including the survey). Be sure to include an introduction and recommendations.
Attach the original survey as an appendix to the paper. Be sure it is formatted and readable.
Complete an additional chart that gives the number of responses and percentage of responses for each question.