Students will complete a research-based analysis and


MICROECONOMICS

Assignment

Economic debate on the structure of the supermarket industry in Australia focuses on whether or not:

(a) Coles and Woolworths dominate the industry

(b) Competition is good for Australian consumers

Task: Students will complete a research-based analysis and evaluation of the supermarket market industry in Australia and defend the following two propositions:

• Part I: Coles and Woolworths have too much market power in the Australian supermarket industry. Word Limit: 1400

• Part II: Competition between Coles and Woolworths is good for Australians now and into the future. Word Limit: 1800

Research requirements: Students need to support their analysis with a minimum of 10 academic journal articles plus the text. Students aiming for a Credit or higher grade will need to use more sources. Articles should be relevant and recent. Non-academic journal sources may also be used, but relevant and validity should be identified with the lecturer/tutor.

Presentation:

? The response to each part needs to be developed into a professionally presented report of 3200 + 10% words.

? Title page, executive summary, table of contents, appropriate headings and sub-headings, recommendations/findings/conclusions, in-text referencing and reference list (Harvard - Anglia style), attachments if relevant.

? Single spaced; Font Times New Roman 12pt, Calibri 11pt or Arial 10pt.

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Marketing Management: Students will complete a research-based analysis and
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