Question: Students are to write a 1800 word essay reviewing a strategic communication campaign in light of the strategic communication approach developed in the course.
Several possible case studies are available on the LMs website covering a broad range of campaigns. Students are also free to use any campaign of their choice, aside from the Dove campaign.
- The essay needs to include:
- A clear demonstration of an understanding of the basic concepts of strategic communication.
- The best ideas in the campaign.
- The worst ideas in the campaign.
- Do you agree or disagree with the central approach of the campaign.
- Why do you agree or disagree with the approach employed in ethical or any other terms.
- What lessons can you learn from the campaign?
- How can the ideas of the campaign be applied in your future work in strategic communication?