Assignment task: Jonathan Langston Case
Relaunch of the Dorset Hotel
Case Analysis:
In analyzing Jonathan Langston (B): Relaunch of the Dorset Hotel, you may find these questions thought-provoking, but you should follow the recommended approach for a case analysis. Do not simply answer the questions posed below. They are simply meant to jog your thinking:
1. How can Jonathan take more advantage of his customer base-those customers that have remained loyal and those that have defected to the competition? How can he institute a culture that rewards employees that have a customer focus?
2. As a manager and leader, what are the major issues that Jonathan must deal with as he attempts to relaunch and manage the Dorset Hotel?
3. Think about the strengths and weaknesses of the key staff members at the Dorset Hotel. Are there changes in organizational structure or personnel that would work better? How risky would it be to make those changes?
4. As you prepare a strategic plan to the Board, what major issues and strategies would you present to them? What "buy-in" would you be looking for? Where would you have the greatest resistance from the Board?