Problem: Are the below items correct representation of internal strengths and weaknesses of Apple computer company? Explain why these factors are strengths or weaknesses and name sources.
Strengths
iTunes Music Store is a good source of revenue, especially with the iPod and the availability on Windows platform.
Revamping desktop and notebook lines
Low debt more maneuverable
Developing own software and hardware
Good brand loyalty
Weaknesses
Dependency on new product launches
Weak relationship with Intel and Microsoft
Weak presence in markets other than education and publishing
Declining R&D
Low returns on investment