Are the below items correct representation of internal strengths and weaknesses of Apple computer company? Explain why these factors are strengths or weaknesses and name sources.
Strengths:
- iTunes Music Store is a good source of revenue, especially with the iPod and the availability on Windows platform.
- Revamping desktop and notebook lines
- Low debt?more maneuverable
- Developing own software and hardware
- Good brand loyalty
Weaknesses:
- Dependency on new product launches
- Weak relationship with Intel and Microsoft
- Weak presence in markets other than education and publishing
- Declining R&D
- Low returns on investment