Strategy-the couple want to trademark name, Business Law and Ethics

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Strategy-the couple want to trademark name

Discuss the below in detail:

Q: A man asked a question of the advice columnist at his local newspaper. His wife had thought of a clever name for an automobile. He wanted to know if there was any way they could own or register the name so that no one else could use it. If you were the columnist, how would you respond? Strategy: The couple want to trademark this name. Can they do so?

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