Word limit 2500 words (max)
Learning Outcomes to be assessed
This assignment assesses how well you can do the following (as outlined in the module specification):
• Explain and critique a range of relevant theories and concepts of the strategy process and international business issues
• Critically review and implement the strategy of an organisation in light of international business issues
• Critically evaluate strategy formulation and implementation
• Produce creative strategic solutions to business problems for organisations facing diverse challenges, especially where there is incomplete information and ambiguity
Key Skills to be practised / assessed
This assignment assesses how well you can do the following (as outlined in the module specification):
• Plan, organise and manage your time
• Conduct research, gather and analyse data while critically applying relevant theories and concepts
• Use initiative
• Apply effective written skills
• Work individually to solve a given problem
Details of the task Using Carrefour plc as a case study, prepare a report of no more than 2500 words that:
• Identifies a potential target market for Carrefour’s future international expansion strategy. (This means that you must not choose an international market already served by Carrefour; doing so will result in failing this assignment).
• Analyses the macro-environmental characteristics of this market.
• Critically analyses the external and internal environments of the firm, applying relevant theories and concepts.
• Identifies the key strategic issues (opportunities and threats) the firm faces in expanding into this market.
• Evaluates the various options the firm may adopt in expanding into this market.
• Recommends actions to be taken to ensure that this strategic international expansion is a success for the firm.
Assessment criteria Your assignment will be assessed according to these criteria:
• Ability to collect and analyse relevant data
• Degree of knowledge and understanding of the module subject
• Ability to critically synthesise and apply relevant theories and concepts from a range of sources
• Ability to develop an argument which is well structured, clearly justified and relevant to the particular circumstances of the situation under consideration
• Ability to identify and evaluate a range of strategic options relevant to the particular circumstances of the situation under consideration
• Degree of originality in generating relevant and justified solutions to the business problem under consideration
• Clear and logical structure
• Professionalism of presentation
• Ability to apply the Harvard referencing system in the correct manner
• Ability to manage time to submit by the deadline
• Academic good conduct