Strategy formulation process-environmental scanning


"Strategy Formulation Process, Environmental Scanning and International Environment Forces" Please respond to the following:

• Susan Schneider described external environmental assessment aspect of strategy formulation using a five-step process (scanning behavior, information selection, interpretation, validation and prioritizing). Develop a mini strategic plan to assess a potential external environment using (5) five-steps that you deemed to be important to the process. Explain each step using a country of choice.

Fatehi mentioned that the "host governments have a love-hate relationship with MNC". This love-hate relationship is more evident between developing countries and the MNC. Create a table showing the international environmental forces challenges among (three) 3 developing countries of choice include in the table on how your MNC plan to minimize the challenges.

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Marketing Management: Strategy formulation process-environmental scanning
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