Assess the value of hosting events as a strategy for sustainable destination management.
- You should draw upon the literature from events management, destination management, destination marketing, destination development. You should show a good grasp of the key tinker, key concepts and any drawbacks in the literature.
- You should include reference to events in your answer.You should be able to demonstrate an understanding of events and the range of events with appropriate examples(e.g. see Bowdin,G Events Management)
- You should look at how destinations use events to attract visitors, perhaps providing examples to illustrate.
- Consider how events contribute towards economic growth in destinations, how the process works and underpin with examples and reference to core concepts.
- Consider how events enhance destination visibility and how this links with marketing opportunities.
- Consider the costs and drawbacks associated with using events as a tool for destination development in the short, medium and long term.
- You might use case studies of particular events and destinations as illustrative examples.