Strategy for improving low response rates


Problem 1: What rate of response do you need in order to be able to accomplish the purpose of a survey, what will be the consequences if your response rate is lower than desired, and what actions can be taken to increase the chances of getting the required rate of response?

Problem 2: What can be done to follow up with the participants if the response rate is too low, and what are the strengths and weaknesses of this approach?

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Strategic Management: Strategy for improving low response rates
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