Strategy and positioning analysis for mac makeup


Strategy and Positioning Analysis for MAC Makeup

In 530 words please describe how marketing efforts and marketing mix will change with each phase in the product life cycle of a fictitious summer makeup kit from MAC Cosmetics' that focuses that includes a bronzer, highlighter, blush, BB Cream, lip stick, mascara,and lip gloss that comes in a convenient travel makeup bag.

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Marketing Management: Strategy and positioning analysis for mac makeup
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