Mapping and Evaluating the General External Ecosystem of an Industry-Economic Sector
Conduct research and perform critical analyses of the general external ecosystem, including a detailed stakeholder analysis.
Organisation is: Nike Inc
GUIDELINES
• Examine the Scanstep framework in Pitt and Koufopoulos (2012:).
• Review the Tools for Your Strategic Thoughts document and consider how to best deploy them. You are not required to use the pre-designed templates, but you will be responsible for a robust and complete analysis with implications clearly stated.
• Conduct a thorough and well-argued general external ecosystem analysis for the industry of the organisation you have chosen.
o Be sure to explain what the strategic implications of your analysis are and how the set of implications limits or shapes your strategic recommendations.
o Be sure to identify specific future strategy actions and recommendations based on your evaluation of options and to provide a basic defense of why your recommended actions are the most appropriate.
• Conduct a thorough and well-argued stakeholder analysis for the industry of the organisation you have chosen.
o Be sure to explain what the strategic implications of your analysis are and how the set of implications limits or shapes your strategic recommendations.
o Be sure to identify specific future strategy actions and recommendations based on your evaluation of options and to provide a basic defense of why your recommended actions are the most appropriate.
• Attach either a worksheet or other table or visual as part of your analysis.