Problem:
Your relative has agreed to provide your special occasion gift basket business with additional funds for start-up costs if you provide additional information regarding your goals and plans or strategies for the success of the business.
Write your relative a letter outlining your short-term, intermediate, and long-term goals for the business; your strategies to achieve these goals; and your tactics for implementation of your chosen strategies.
1. short-term goals for the business (goals that are achievable in less than one year)
2. intermediate goals for the business (goals that are achievable in one to five years)
3. long-term goals for the business (goals that are achievable in five or more years)
What business strategies will you use to reach these goals? Explain your strategy choices. (strategies are the plans to reach the business goals)
What are some of the tactics that you will use to implement these strategies?