Task: Compare strategies for recruiting a sales representative from two of the most rapidly growing economies outside of the U.S.: China and India.
Your company produces a hybrid scooter, which is suddenly popular because it uses solar energy exclusively and can hold a charge for over one week or 1,000 miles. This affordable transportation alternative appeals to women and men of all ages. Your sales representative will be introducing the product to these new markets, but keep in mind that the product is known through television and other media.
The initial tasks for each of these two representatives will be to set up offices in Beijing, China and Puna, India, and to create marketing materials appropriate to their home cultures and negotiate contracts with appropriate dealerships in their markets.
Web recruiting is considered the most popular method for multinationals since 2003. You will need a specific Web strategy as well as an on-site strategy within local cultures. Consider five main questions in developing your strategy:
Q1. What information will you request from applicants?
Q2. How will you screen for top candidates?
Q3. How will you interview and select your best candidate? Will you do it? Will you send someone to interview? Will you use teleconferencing or video interviews?
Q4. What will you do with all the data you collected from other candidates who were not selected?
Q5. What cultural factors will most influence your strategy?