Subject: Strategies for Competing in International Markets
- Comment on the 5 strategic options for entering foreign markets (maintain a national (one country) production base and export goods to foreign markets; licensing foreign firms to produce/distribute products abroad; employ a franchising strategy; establish subsidiary in foreign market; using strategic alliances with foreign companies).
- Comment on the 3 strategic approaches competing internationally (multi-domestic, global, transnational strategy)
- Comment Strategic options for competing in developing country markets (Brazil, Russia, India, China).
5 pages
References: 1 or 2