Assignment task: In this week's Trailblazer video, you saw the third part of our series about Tammira Lucas's efforts to generate a new marketing strategy for The Cube. She shared some ways in which she engages potential customers including her storefront signage, media contacts, and word-of-mouth marketing.
Using what you've learned about the strategies The Cube's uses to engage their customers, respond to the following items related to your Market Line business:
1. How does your Market Line business, which you have been assessing all quarter, currently engage its customers? Which approaches do you believe are the most effective and why?
2. Your Market Line business has decided to hire a celebrity endorser. Consider your identified target audience and decide upon a celebrity endorser that you believe the business should use. Why did you choose this celebrity? How does this celebrity align to the target market?