Illustration Capsule:
Examples of Strategic Visions – How Well Do They Measure Up?
RED HAT
To extend our position as the most trusted Linux and open source provider to the enterprise. We intend to grow the market for Linux through a complete range of enterprise Red Hat Linux software, a powerful Internet management platform, and associated support and services.
WELLS FARGO
We want to satisfy all of our customers’ financial needs, help them succeed financially, be the premier provider of financial services in every one of our markets, and be known as one of America’s great companies.
CATERPILLAR
Be the global leader in customer value.
eBAY
Provide a global trading platform where practically anyone can trade practically anything.
Read Illustration:
How would you rewrite/restate the strategic vision for Caterpillar in Illustration Capsule above so as to exemplify the characteristics of effective vision statements? Visit www.caterpillar.com to get more information about Caterpillar and figure out how a more appropriate strategic vision might be worded.