Solved: Strategic tool to measure performances, Strategic Management

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Strategic tool to measure performances

Problem: After reading the article "The Balanced Scorecard: Measures That Drive Performance" by Robert S. Kaplan and David P. Norton (Harvard Business Review article, no. R0507Q), answer the following questions:

Q1. Why do the companies need to measure their performances?

Q2. Why was the balanced scorecard introduced to managers as a strategic tool to measure performances?

Q3. Explain how the scorecard works?

Q4. Explain the four core perspective by your own words according to your understanding?

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Strategic Management: Strategic tool to measure performances

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