Strategic positioning is an integral aspect of the potential success of a company. Review the links below regarding Kellogg's (Who Killed Tony the Tiger? How Kellogg Lost Breakfast and Will Kellogg's Cereal Sales Ever Return to Normal?), and consider the different elements that have played a role in the company's current position, such as competition and industry trends. Then reflect upon your chosen company (light rail transportation) and answer the following:
What is the background of the current market?
What are the most significant sources of competition for this company?
What are the significant industry trends that could impact your company?
Provide a brief synopsis of the overall market and key segments.
Links
Who Killed Tony the Tiger? How Kellogg Lost Breakfast
Will Kellogg's Cereal Sales Ever Return to Normal?
Paper Requirements:
Must be in APA style. Include a separate title and reference page, an introduction, subheadings, and a conclusion. The requirements for this assignment are 1 to 2 pages in length (not including title and reference pages), double-spaced, 12-point Times New Roman font, one-inch margins, and at least two discipline-appropriate citations.