Strategic planning and organizational development for


Instructions

Locate and review the document called Concierge Care Backgrounder found in Doc Sharing.

To prepare for this Assignment, you might also want to view the PBS NewsHour video, Concierge Medicine: Greater Access for a Fee, found here:

It is important to note that there are no completely right or wrong answers for this Assignment. In the end, the physicians will make the final decision, but they are looking to you to evaluate the situation from a business perspective, to have asked the right questions and to do the legwork.

Your submission will be graded based on your clear demonstration that the following have been considered:

• Competition

• Customers (mix, customer demand)

• Continuity of care

• Value

• Sources of revenue

• Costs (including marketing, technology, payroll, office fit-out)

• Staffing needs (propose specific roles and responsibilities)

• Ethical concerns ?Finally, in a concise summary paragraph or two, present your recommendation to your employers. What are the advantages and disadvantages of the status quo versus moving to a concierge care model? Does a hybrid model make sense? If so, how would you structure it, and why do you think it is the desired option?

Your writing should follow the conventions of Standard American English (correct grammar, punctuation, etc.), and it should be logical, original and insightful. Finally, ensure that your paper fully conforms to APA Style and include a cover page and a reference page.

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