Problem:
Identifying the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan for the Mystical Mop. IHere is a little bit about the product:
S. C. Johnson Mystical Mop targets parents, cleaning fanatics, homeowners, and cleaning service companies. The new product that S.C. Johnson would want to market is the Mystical Mop. The Mystical Mop is an all-in-one Swiffer Duster, Swiffer Wet Jet, and a Shark Steam Cleaner. Not to be confused with a sweeper or basic mop, the Mystical Mop is a combination duster and floor steam cleaner that comes with washable pads, which are replaceable should the pads become lost or worn because of normal wear and tear. Mystical Mopâ??s washable pads are cost-efficient and will aid in the preservation of the economy by allowing consumers to save money by eliminating the need for continuous purchasing and manufacturing of replaceable pads. Mystical Mop will come with S.C. Johnsonâ??s existing cleaner Mr. Muscle, and will be primarily used as a power boost for tough floor stains. Mystical Mop is a light weight duster and steam cleaner with a longer than usual electrical cord and is easy to use and assemble with fewer parts and a larger removable reservoir that makes filling with water easier.