Strategic Marketing Implementation and Control" Please respond to the following:
Discussion 1 •From the e-Activity, determine two performance criteria for use by a company of your choice to monitor strategic marketing performance.
•Take a position whether it is still important to perform a marketing audit on a business unit whose performance has been historically good. Determine the pros and cons in utilizing dashboards.
"Microsoft's Strategy Adaptation in China" Please respond to the following:
Discussion 2 •Hypothesize as to why Microsoft utilizes its current marketing strategy in China. Support your hypothesis with examples or evidence.
•Propose a strategy that Microsoft could use in protecting its intellectual property rights. Then, indicate how successful your proposal could be in protecting its intellectual property.