Strategic management and business policy


Read the Case 14, 'Reebok International, Ltd. (2002)." pages 14-1 through 14-42 in your text (Strategic Management and Business Policy) 10th edition Thomas L. Wheelen and J. David Hunger. Based on the case, your readings to date and any aditional resources necessary, your are being asked to complete the following sections of a Strategic Audit:

1. Analysis of Strategic Factors

2. Strategic Alternatives and Recommended Strategy

3. Implementation

4. Evaluation and Control

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