Read Case: "Amazon.com: An E-Commerce Retailer," (2003) by: Patrick Collins, Robert J. Mockler and Marc Gartenfeld (pages 10-1 through 10-22). Strategic management And Business Policy 10th edition Thomas L. Wheelen and J. David Hunger.
Using the guidelines established in Chapter of your text, produce a "Strategic Audit" for the Amazon case. As you produce your Strategic Audit, make sure to include all eight sections. The SWOT is the part that I really need explained, but please explain it all. I also need references listed.