(https://home3.americanexpress.com/corp/?source=cmhp_inav-aboutus).
Using the guidelines established in Chapter of your text, produce a Strategic Audit for American Express. As you produce your Strategic Audit, make sure to include all eight sections.
As you produce your Strategic Audit, make sure to include all eight sections.
You will be graded on your knowledge of the software in building the MS Excel tables, and on your ability to communicate in writing and present your arguments. You will also be graded on your ability to analyze socio-cultural, political-legal, technological, and financial data to justify your available strategies and the one(s) you recommend, and finally on your critical thinking and problem solving abilities in justifying your set of strategies.