Stimulating brand association, Marketing Management

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Stimulating brand association

Assignment:

GEICO Insurance stimulates brand association through its gecko. Do you have positive associations with GEICO because of the gecko? Why or why not?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Stimulating brand association

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Marketing Management: Stimulating brand association

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