Steve Hindi is an animal rights activist who owns $5,000 in Pepsi stock. He discovered that Pepsi advertises in bull rings in Spain and Mexico, and he has attended annual shareholder meetings and put forward shareholder proposals to have the company halt the practice. His proposal did not pass, but he did not give up easily and started a Web site to increase pressure on the company.
Pepsi has withdrawn from bullfighting ads in Mexico but continues with them in Spain. Mr. Hindi continues his quest. Should the proposal have been approved? Does Mr. Hindi run any risk with his Web site activism?