Steps to building your leadership brand


Instructions

Question 1. In each of the five groups of attributes below, select the four attributes that you think are of high importance and the two attributes that you think are of low importance. When completed you'll have a total of 20 highly important attributes and 10 attributes of lesser importance.

Question 2. From this set of 20 highly important attributes, select the 10 that you feel have the highest importance.

Question 3. From the set of 10 lesser important attributes, select the 5 that are the least important.

Question 4. Once your two lists are complete, copy and paste them into a document for safe keeping.

Group 1

Group 2

Group 3

Group 4

Group 5

Adaptable

Intelligent

Collaborative

Values-driven

Bold

Analytical

Committed

Compassionate

Concerned

Assertive

Creative

Agreeable

Good listener

Conscientious

Confrontative

Focused

Enthusiastic

Honest

Benevolent

Decisive

Insightful

Personal

Logical

Humble

Fast

Action-oriented

Reality-based

Polite

Nurturing

Kind

Dedicated

Efficient

Integrative

Optimistic

Energetic

Inspired

Dependable

Trustworthy

Passionate

Peaceful

Quality-oriented

Persistent

Considerate

Service-oriented

Happy

Results-oriented

Self-confident

Patient

Tolerant

Easygoing

Flexible

Learning-focused

Savvy

Responsible

Self-critical

Organized

Goal-oriented

Sociable

Diplomatic

Experimental

Innovative

Independent

Approachable

Hopeful

Determined

Inventive

Knowledgeable

Deliberate

Helpful

Disciplined

Positive

Charismatic

Selfless

Calm

Lively

Curious

Tireless

Sensitive

Caring

Pensive

Pragmatic

Emotional

Even-tempered

Loyal

Driven

Responsive

Competent

Respectful

Thoughtful

Outgoing

Agile

Straightforward

Accepting

Trusting

Confident

Proactive

Attentive

Fun-loving

Consistent

Unyielding

Reference:

Ulrich, D. & Smallwood, N. (2007). Five steps to building your leadership brand. Harvard Management Update, 12(12), 3–5.

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HR Management: Steps to building your leadership brand
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