Assignment:
Q1. What are the steps in the marketing research process?
Q2. Are all 11 steps in the marketing research process used at all times? Why or why not?
Q3. Use an example to illustrate that the steps in the marketing research process are not always taken in sequence.
Q4. How is a company’s philosophy toward marketing research reflected in its use of marketing research?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.