Steps in marketing research process


Assignment:

Q1. What is data mining? How is it used by marketers?

Q2. What are the steps in the marketing research process? Why is defining the problem to be researched so important to ultimate success with the research project?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Steps in marketing research process
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