Stephanie has an idea for a business that she thinks could be very lucrative. After occasionally traveling abroad, she wants to create a website to appeal to consumers worldwide and market her innovative line of data services. Her business plan predicts (assuming current economic conditions hold out and Stephanie's financing comes through) that she will be an up and running as an efficient international company within two years. The Bank she has applied to for capital financing gives her file to a recently hired expert on international business who is quite familiar with the idea of a born global company. His review of Stephanie’s business plan leads him to approve her loan application given his interpretation that the following forces support her ambition to go global.
a. Communication among countries becomes increasingly easier and cheaper
b. National markets for data services remain persistently fragmented
c. The startup efficiencies of a company in the data service industry—few people and easily accessible technologies--reduces the likelihood of bankruptcy.
d. Stephanie has only limited familiarity with international markets